ProductHunt

📄

ProductHunt

Share and discover new products everyday

Understand:

🚀 ProductHunt: A place to launch and discover new tech products

Product Hunt is an online platform that serves as a launchpad for new tech products and services. It is a vibrant community where makers, entrepreneurs, and innovators showcase their latest creations which can be software, hardware, apps and more.

Users can discover a wide range of innovative products which user can upvote and comment on, helping creators gain visibility and valuable feedback. It also features a daily leaderboard highlighting the most popular products.

It has played a pivotal role in the startup ecosystem, connecting early adopters, investors, and product enthusiasts with emerging companies.

❇️ Core Value Proposition:

For Tech Enthusiasts: Discover new products anytime, anywhere in the world and connect & know the makers of the product.

For StartUp Founders: Launch the product with ease and get feedback from early adopters

How do users experience core value proposition

For general use cases:

Web browser
Mobile Apps: Android, iOS
Devices: Desktop, Mobile, iPad

For Launch Day:

Launching teams are accessing Product Hunt via web browser on laptop or desktop. The persona here is StartUp founder and the team.

🔎 Key Insight:

It has been identified that, product team, who are launching in near future has been the most active product hunt users creating more discussions on the platforms.
Based on user calling it has been identified that during launch period users are accessing Product Hunt via web browser on laptop or desktop.
Based on user calling, most people are using the mobile apps, however, reviews about mobile app on AppStore, and Play Store are not so good.

✅ What is the natural frequency of the core value proposition?

For Tech Enthusiasts: New products are being launched everyday at 12:00AM PST; so they can consume the CVP regularly.

For Founders: Founders can launch the product every 6 months

🔎 Key Insights:

Every time founder is launching the product, their team is most active on PH. Just a couple of months before their next launch founders and their teams starts getting active on PH. Another observation is mostly the same product can be launched on PH every six months. There are some exceptions but mostly can not launch before 6 month period.

🚀 Products by ProductHunt:

Product	Free or Paid	Use Case	Features	Natural Frequency
Product hunt	Free	Launch and Discover new products	Launch Product on PH Upvote product Provide feedback for the launched product Provide review for the product Create discussion and collaborate with community Makers stories article Longest streak (leaderboard) Partner with PH and host community event Hall of Fame (Golden Kitty Awards) Create Collections	Daily or weekly
Marketplace	Paid [$1000 USD]	Get discounted products	Add product to market place	Daily or weekly
Advertisement	Paid [$5000 to $10000 USD]	Promote stories, product, or discussions	Run paid ads for the products or discussions	Daily or weekly
Community Events	Paid [$25000 USD]	Host community events with PH	Partner with PH to build out, promote, host, and distribute digital event content that will resonate with the Product Hunt community to drive awareness, engagement and leads.	Depending on the hosted events
Newsletter	Paid [$5000 USD]	Sponsore content in newsletter	Sponsor content in PH's targeted newsletter of more than 500K subscribers	Daily/ Weekly/ Monthly

❇️ Define Active Users

The user who visits PH at least 3 times a week, upvotes 3 products, or providing 1 feedback in a week in a week is an active user. On top of that,

Logging in or authenticating and accessing Product Hunt on any given day through producthunt.com or mobile applications that are able to show ads is an active user.
Following at least 30 people, having at least one follow-back, and logging in within the last month. This is monthly active users
Upvoting, Commenting, creating Discussion, and participate in discussions by liking or commenting on a regular basis.
Viewing, clicking, or engaging with promoted products, discussions, or stories. This makes user engaging with promoted products, which can contribute toward #of clicks on promoted content related metrics.
Searching different products on PH that makes the user interested in discovering more products, and people on PH. This type of user is highly an active user or to be an active user
Standing high on Leaderboard (daily steak) or having high Kitty coins collected makes a user, an active user of Product Hunt.

👨🏻‍💼User Segmentation

Casual Vs Core Vs Power

	Casual	Core	Power
Frequency of Usage	Monthly or more	Daily to Weekly	Daily
JTBD on PH	Discover new products	Discover new products and engage	Discover new product, provide feedback, and engage in community to earn kitty coins and get on leaderboard in daily streak
Key actions or metrics	User upvoting a product once in a month or longer User providing a feedback for at least 1 product in a month or longer User creating a discussion once in a month or longer User reviewing a product once in a year or longer	User upvoting products once in a 3 days to a week User providing a feedback for at least 3 product in a week User creating discussion once in a week User reviewing a product once in a 6 months	User accesses PH couple of times and upvoting multiple products in a day User providing a feedback for at least 1 product in a day User creating discussion once in a 3 days User reviewing a product once in a 6 months

ICP Based

ICP	Founder	Marketer	Tech Enthusiast
Demograhic Details
Age Range	30	23	29
Gender	👨🏻‍💼	👨🏻‍💼	🙎🏻‍♀️
City	Bardoli	Baroda	Ahmedabad
Country	India
Education	M Eng Software
Employed	Yes	No	Yes
Marital Status	Married	Single	Single
Kids	No	NA	NA

Industry/Role/Organization Details
Industry	Information Technology	Information Technology	Information Technolgy
Role	Foudner	Web Developer	Product Manager & Founder
Organization	Twinr	ComperaStore	PaySafe
Organization Stage	Growing	StartUp - Pre Seed	Growing
Technology Usage	Teams, Office 365, SQL Server, Visio, Confluence, Zoom, Calendly	Google Analytics, CRM, Mailchimp, Power BI, Google Ads, Calendly, Keyword Planner	AWS, Azure, Office 365, IntelliJ, Postman, VsCode, Oracle, SQL Server, ClickUp, Jira, BitBucket, Gitlab, Jenkins, Java, Python, SpringBoot, Angular, TypeScipt
Looking to change career?	Yes	Yes	Yes
Team Size	12	8	10

Personal Interests
Social Media Preferences	Instagram, Facebook, LinkedIn, Reddit, Whatsapp	Instagram, Facebook, LinkedIn, Twitter, Snapchat, Reddit, whatsapp	Facebook, LinkedIn, Instagram, Snapchat, Twitter, Whatsapp
Other apps frequently used by you	Banking Apps, Investment Apps, YouTube, Whatsapp, Google Maps, Uber, ProductHunt	Slack, Discord, Whatsapp, Telegram, Teams, Banking Apps, Uber Eats, Uber, Spotify, Youtube Music, ProductHunt	Shadi, Slack, Teams, Banking Apps, Uber Eats, Google Maps, Youtube, WeBull, Stock Market Apps, Whatsapp
Hobbies	Cricket, Reading, Travelling, Learning, Instagram Reels	Adventurous activity, Netflix	Movie, Netflix Guy

Product - ProductHunt
How did you hear about ProducHunt?	Friend	Social Media	Friends
Do you use mobile app or producthunt website?	Mobile App (Mostly), Website	Mobile App	Mobile App
How frequently do you use ProductHunt?	Everyday (Mostly)	Every time when I am planning for ProductHunt Launch	Rarely during PH Launch
Longest producthunt daily usage streak you have or had?	100+	34	20
User Type [Investor, Founder, Marketer, tech savvy]	Tech Savvy	Tech Savvy	Tech Savvy
What is your goal/objective for using the ProductHunt?	Identify upcoming products and get early access. Also at times my goal was to launch the product, Twinr, I was working on.	Launch product and get support during PH launch, Discover new products	Launch product and get support during PH launch
What feature do you use most?	Upvote, Comment, Discussion, Product Listing	Upvote, Comment, Discussion	Upvote, Comment, Discussion
What type of products/services are you interested in discovering or promoting on Product Hunt?	Technical Products mainly no code platforms	AI related, No Code	No Code
Did you launch your product on ProductHunt?	Yes, Launched Twinr 2 times and became #1 product of the day	Yes	Yes
Why do you launch on ProductHunt?	To get early adopters and get their feedback about the product. Also to increase the reach to the audience	Get exposure to huge tech savvy community	Get support from community
Part of ProductHunt communities	Yes, I am part of producthunt communities across various platforms Whatsapp, LinkedIn, Slack, Discord, Facebook, Reddit etc	Yes, I am part of different PH communities	Yes
Where do you promote your producthunt launch?	All social media platforms	Social Media platforms especially LinkedIn, Twitter	Social Media Platforms
Which social media platform brought most traffic on your launch?	LinkedIn	LinkedIn, Facebook	LinkedIn, Twitter
Do you run paid campaign for ProductHunt?	No	No	No
Why do you like ProductHunt	It's best for founders in early stage since launching is free, easy, and easy to get early adopters who provides valuable feedback about the product	Most recent products can be found on PH; community, networking	Discover variety of product, popularity, competitors
Why you didn't like ProductHunt	I don't have any reason for not liking ProductHunt	Not Applicable	Not Applicable
Satisfaction with the ProductHunt	9 out of 10	9 out of 10	Less
Did you refer ProductHunt to others?	Yes	Yes	No
Pain Points/Challenges you face with ProductHunt	Getting support request from founders on social media, but when I click on the link it opens into browser instead of mobile app and asks me to login, which is fraustrating. Getting too many support request from other markters and founders some times on social media platforms and emails is fraustrating some times.	I can not export list of people who supported my launch, and add to my list. It's manual which is cumbersome	I am using the producthunt when my team is launching the product I am working on. But I get too many support request on social media from marketers getting support for their product. It's annoying
How important is ProductHunt for you	It's very important since it's free, and provides largest community of people who can provide feedback and use your product	Very important for iterative launches of the product	Not really important; it's good to have not must for me

Relationship with Money
If you have launched your product, What was your budget to launch your product?	My budget was 0	$3,000	Never launched any product
Would you pay ProductHunt if they start charging money to use it?	Not at this point. But I was a founder and had to launch the product, I would pay reasonable fees.	Not really	No
Would you launch your product on ProductHunt, if it cost you money?	Depends on the charges, if they charge too much I won't pay	Depends on the pricing and my company budget	No

General Product Sense
What other platform do you use to discover new products?	AppSumo, and other life time deal platforms	Capterra, Gartner, G2 etc	Google Search
What are other platforms where you launch your product?	AppSumo, Betalist, Hacker News, Indie Hackers	AppSumo, Indie Hackers	No

Competitor Research
Do you know any competitor of ProductHunt?	I don't see any direct competitor who is close enough to ProductHunt but there are couple of platforms such as BetaList, AppSumo, Indie Hackers where one can launch the product	BetaList, familiar with few LTD platforms such as AppSumo, DealMirror	No
Would you choose competitor product, if ProductHunt charges money?	Yes	Yes	Yes
JBTD	Launch and discover products	Launch a product	Discover new product

Product Feature Used

Feature	Natural Frequency	"Define Usage"
Upvote	Daily	Upvoted the product
Discussion	Weekly	Discussion created
Product Feedback	Daily/Weekly	Provide a feedback for the launched product
Product Review	2 times a year	Reviewed a product
Follow people	Daily/Weekly	Followed makers and community members
Create Collection	Quarterely	Created collection of a product
Launch Product	2 times a Year	Launched a product
Add product to marketplace	Yearly	Added a product to PH market place
Run paid ads on PH	Yearly	Promoted products or discussion on PH

Loyalist Vs Champion Vs In Danger Vs Hibernating

	Loyalist	Champion	In Danger	Hibernating
What does this mean?	Users who have been active recently and frequently (Most loyal and satisfied users)	Users who have been active recently, frequently, and with high standing for Daily streak leaderboard and Kitty coins (Most valuable and loyal users)	User who had been active frequently in past, but not recently (At risk, losing interest in PH)	Users who have not been active recently or frequently (Inactive or dormant users)
Recency of Usage (In last month)	High	High	Low	Low
Frequency of Usage	High	High	High	Low
Monetary analysis	Moderate [Occasional promoted product, stories, or discussions]	High [Frequently promoted product, stories, or discussions]	Low [ May have promoted product, stories or discussion in past but not recently]	Low [None or minimal promoted items]
JTBD on PH	Discover new product, provide feedback, and engage in community	Discover new product, provide feedback, and engage in community to earn kitty coins and get on leaderboard in daily streak	Discover new products	Discover new products
Key Actions and interactions on PH	Provide Upvote, and feedback to new products Create and participate in discussions Promote product, stories, or discussions Follows community members	Provide Upvote, and feedback to new products Coach makers for launching the product create collections of products Create high engaging discussions Promote product, stories, or discussions Gather huge followers

❇️ What is the best engagement framework for your product?

Engagement Framework	Key Tracking Metrics	Selected? (Primary, Secondary)	Rationale
Depth	Time spent on Product Hunt	Primary	The more time spent in PH, means habit building, learning more about new launched products and product hunt makes money from promoted content that makes this framework more relevant
Breadth	Number of product usage, PH has marketplace, and Number of features usage	No	No of features used or number of PH products used is not more appropriate compared to other two frameworks
Frequency of Engagement	Number of times core activity(upvote, comment, discussion, review) performed in the app	Secondary	The more feature used means more active user, makes them to come back to the platform

Depth of the Engagement is the best framework for PH since, the more time spent by users means PH can show more promoted contents, and gather more clicks. Advertising is the way PH makes money. Hence, Depth should be focused on

📧 Engagement Campaign

🙏🏻 Note: Under Pitch and Content, pitch is only shown for email, in-app message would have shorter message for the campaign.

Number	Type of User	Campaign Name	Goal of Campaign	Pitch and Content	Rationale	Channel	Offer	Frequency	Timing	Success Metrics	Other Metrics to track
1	Casual to Core	Weekly Challenge	Increase user engagement with the platform, and convert casual users to core users	🌟 Introducing the ProductHunt Weekly Challenge! 🚀 Discover the latest innovations and upvote your top 3 favorite products launched this week to earn Kitty Coins as credit. 🐱💰 🔍 Explore fresh ideas, groundbreaking tools, and innovative solutions curated just for you. Upvote the products that catch your eye and contribute to shaping the next big thing! 🏆 Get rewarded for your active engagement! Earn Kitty Coins for every weekly challenge completed and get recognized in the ProductHunt community. 🎉 Ready to dive into the future of tech and innovation? Start discovering, start voting, and start earning Kitty Coins now! 🚀✨ #ProductHuntWeeklyChallenge #InnovationRewarded	By introducing weekly challenge, when casual users access the PH on desktop or app, we can grab their attention by offering them the possibility of recognition that boosts dopamine and user would become more active user	Email, In-App Notification, and Pop Up on App Open	Kitty Coins	Weekly	The campaign starts on Monday and ends on Sunday	Increase in the number of core users	Number of users joined in the campaign No of Upvotes No of Upvoted products The satisfaction rate of the users who joined the campaign
2	Casual to Core	Daily Spotlight	To increase user engagement in the platform	🌟 Join the ProductHunt community and shine bright! ✨ Be the most active user of the week, and your name will take center stage on our coveted dashboard! 🚀 Dive into the world of innovation, explore groundbreaking products, and engage like never before. Each week, the most active user earns the spotlight, showcasing your passion for discovery to our entire community. 🏆 Your name prominently featured on the dashboard awaits the user who engages, upvotes, comments, and shares their favorite finds most enthusiastically. 👀 Ready to stand out? Join ProductHunt, be active, and get recognized for your passion for innovation! 🌐✨ #ActiveUserSpotlight #ProductHuntCommunity	Getting recognition and being spotlighted to the huge community of the Product Hunt is a big achievement, and dopamine booster. This can really motivate casual user to increase their activities and get more following and increase personal brand	In-App notification, Pop up in App	Dopamine effect [Spotlight]	Daily	The campaign starts 12:00 AM PST and ends 11:59 PM PST	Increase in the number of core users	Number of users joined in the campaign No of Upvotes No of comments No of Discussions created No of reviews submitted Retention rate of the users participated in previous campaign
3	Casual to Core	#50DayDailyStreakChallenge	Remind casual users about their previous highest daily streak to motivate them to start a new 50 day streak again	🌟 Hey ProductHunt Trailblazer! Remember that amazing streak you once achieved? Let's reignite that spark! 🔥 🚀 You've conquered ProductHunt before with an incredible streak. Now, it's time to do it again for 50 days! Challenge yourself to start a new streak and earn 50 kitty coins! 🏆 You've got what it takes to top your previous achievements. Show the world your passion for innovation by diving back into ProductHunt, discovering awesome products, and making each day count! 💪 Renew your commitment to staying active, upvoting, commenting, and exploring. Break your own record and witness your influence grow within the ProductHunt community! 🌟 Ready to reclaim your spot as a ProductHunt champion? Let's start a new streak and set the bar even higher! 🎯✨ #BreakYourOwnRecord #ProductHuntStreak	Reminding user about their past achievement can remind them the dopamine effect (happiness) they once had. This can boost their morale to achieve the streak once again and get recognized in the community	Email, In-App Notification, and Pop Up on App Open	50 Kitty Coins	When user logs in after long time	when user logs in (ad-hoc)	Increase in the number of core users	Number of users joined in the campaign No of active users on the platform No of Upvotes No of comments No of Discussions created Retention rate of the users participated in previous campaign
4	Core to Power	#DiscussionOfTheDay	Increase participation in discussion	🌟 Calling all active ProductHunters! Join the buzz and shape the conversation! 🗣️💬 🚀 Your engagement fuels our community! Start insightful discussions, share your thoughts, and dive into trending topics on ProductHunt. The most engaging discussions will not only earn recognition but also Kitty Coins as rewards! 🐱💰 🔍 Spark conversations around your favorite products, industry trends, or emerging technologies. Engage with fellow enthusiasts, gather insights, and watch your discussion soar to the top of the charts! 🏆 The most trending discussion and its active participants will be rewarded with Kitty Coins, recognizing your contribution to fostering meaningful conversations within our community. 💡 Ready to earn rewards while shaping the discourse? Start a discussion, join in, and let your voice be heard on ProductHunt! 🌐📣 #EngageEarnDiscuss #ProductHuntCommunity	By promoting such campaign, users particapation around discussion will increase. They will collaborate more and connect with other people which will make their network grow. This makes them recognized among the community as well as move them upward in the leaderboard due to kitty coins.	In-App notification, Pop up in App	Kitty Coins	Daily	12:00 AM PST to 11:59 PM PST	Increase in number of discussions created	Number of users joined in the campaign No of Discussions created No of people participated in the discussions Retention rate of the users participated in previous campaign
5	Core to Power	Weekly Challenge		🌟 Introducing the ProductHunt Weekly Challenge! 🚀 Discover the latest innovations and upvote your top 3 favorite products launched this week to earn Kitty Coins as credit. 🐱💰 🔍 Explore fresh ideas, groundbreaking tools, and innovative solutions curated just for you. Upvote the products that catch your eye and contribute to shaping the next big thing! 🏆 Get rewarded for your active engagement! Earn Kitty Coins for every weekly challenge completed and unlock exclusive perks within the ProductHunt community. 🎉 Ready to dive into the future of tech and innovation? Start discovering, start voting, and start earning Kitty Coins now! 🚀✨ #ProductHuntWeeklyChallenge #InnovationRewarded	By introducing weekly challenge, when core users access the PH on desktop or app, we can grab their attention by offering them the posssibility of recognition that boosts dopamine and they can go up in the leaderboard	Email, In-App Notification, and Pop Up on App Open	Kitty Coins	Weekly	The campaign starts on Monday and ends on Sunday	# of products upvoted	Number of users joined in the campaign No of Upvotes No of Upvoted products The satisfaction rate of the users who joined the campaign

⛓️ Product Hook

I would create a product hook, In-App pop up message that would communicate users that Participating in Top discussion will make them earn kitty coins, that will make user engagement higher.

🎯 Goal:
- To ensure more time spent on Product Hunt by user
Success Metric:
- 🚀 Increased discussion creation
- 🚀 Increased engagement in discussions
Problem Statement
- Less number of users creating discussions and engaging in the platform, that makes users to no t utilize the community and can easily lose motivation and go to hibernation
Current Alternative
- Currently, discussions are created and product hunt does show the top discussion.
Solution Summary
- Product hunt does show top discussion first, but it doesn't reward the person with most engaging discussions.
- Also, product hunt doesn't do anything to encourage users to participate more in the discussions. Hence, by ❇️ demonstrating In-App pop ❇️, that all users participated in the top discussions will be rewarded with Kitty coins. This will encourage more users to participate in the discussions.
Metric to Track
- ✅ Number of Discussions created
- ✅ Number of participants in the discussions
- ✅ Daily Active User / Monthly Active Users
- ✅ Kitty Coin Leaderboard
Ex. Discussion of the day

🤝 Retention

Understand

🦉 Bird's eye view

Retention rate is a metric that measures the percentage of users who continue to use Product hutn over a specific period of time.

I looked for any publicly available data for Product hunt retention rates, but I was not able to find any data since Product Hunt is a private company and does not share data publicly.

However, based on user interviews I could figure that, most of the interviewed users were active for couple of days, since they were supporting their friends/family products launch on Product Hunt. Which makes me assume, that huge number from new users are such users who are there to support their known product and then they go to hibernation. I would suspect, Product Hunt would have around 10% user retention rate, which would flatten out by day 30 retention rate.

🔎 Microscopic View

Founders and tech enthusiasts drive the best retention rates since founder would love to do iterative launch for their product as well as interested in looking for new products that they can use in their organization due to cost concerns.

Tech enthusiasts also drive more retention since they are more interested in upcoming new products, and they come back to platform.

However, this is based on the user interview I conducted, and I don't have any statistics to support my observation. Lack of publicly available data about product hunt makes it harder to find retention rate or churn related information.

🥇 Which channel drive best retention?

Friends and Family Word of Mouth drives best retention in case of PH. LinkedIn and Twitter social media also contributes to user retentions. Founders reaches out for PH community members on LinkedIn or Twitter for support and that also boost user retention rate.

💰Which sub-features/ sub products drive best retention?

Upvote drives best retentions since product team reaches out people on Social media, email for support (upvote) and drives traffic to Product Hunt. Hence, Upvote contributes more towards retention.

Define

Top reasons for churn

There are two type of reasons why users getting churn. Voluntary and Involuntary.

😞 Voluntary Churn: The user actively decides not to use Product Hunt, and possible reasons could be following:
- ❌ Dissatisfaction with the product: User gets problem while onboarding and gets frustrated, overwhelming, or boring.
- ❌ Founder dissatisfaction with the launch: Some founders found that there are products which uses bot to get upvote, and they find the experience frustrating and unfair, and decides not to launch on Product Hunt.
- ❌ Discovered products with low quality: User found products that are of poor quality and user finds PH launched products are not with a good quality, and decides to leave PH.
- ❌ Poor Customer Service: Product Hunt customer support is less efficient, and I have experience it myself.
- ❌ Spamming: Too many emails since, Product Hunt sends lot of emails about discussion, upvote, products launched by the people you follow.
😖 Involuntary Churn: When user unintentionally stops using Product Hunt. The reasons could be following:
- ❌ User death or habit break due to other reasons: The user is no more, and it churns. Sometimes user gets life problems such as health related, personal life problems, and user loses interest and break the habit of using PH.
- ❌ Lost motivation: Launching teams lose motivation once their launch is over, and without realizing their use of PH reduces unconsciously, and eventually user churns out.
- ❌ Technical issues: The product hunt website or mobile apps gets technical problems, and user couldn't access it. PH mobile app has lot of reported issues on Play Store and App Store.

😏 Negative Actions to look out for:

Before voluntary churn, user behaviour changes the way he uses product hunt whether it's frequency of usage, number of feature usage. This is something to identify and work upon.

👨🏻‍✈️ Power User at risk of becoming Core User:
- There are power users who are influential and well recognized in the PH community, who drives lot of activity within the platform such as discussion, providing quality feedback to the founders and product teams. Some behaviour that shows sign on potential churn are as follows:
- - ❌ Reduced number of App access for consecutive days: This means users are losing interest or motivation for using Product Hunt.
  - ❌ Reduced Followers growth: User is getting less followers or losing existing followers, which indicates less activities by the user in the platform. This indicates users are losing influence, relevance and reputation.
  - ❌ Reduced Engagement: This means users are receiving fewer upvote on their discussions or product feedback. Also power users are contacted by less product teams is also a sign of lost reputation due to reduces engagement. This indicates that users are losing connection, feedback, or recognition.
👨🏻‍💼 Core Users at risk of becoming Casual Users:
- Core users are the users who uses PH daily to weekly basis and have moderate following. The signs of their churn is as follows:
- - ❌ Reduced number of discussion created: The user has significant drop in discussion creation and engagement.
  - ❌ Reduced number of Upvotes: The user used to upvote products regularly but has shown significant drop in upvoting products.
  - ❌ Significant reduction in Followers and Following: The user has stopped following people and on flip side, less number of people to no one is following them.
🙋🏻‍♂️ Casual Users at risk of Churning:
- Casual users are the users who come randomly and performs activity once in a while on PH and have low number of following and engagements.
- - ❌ Decreased App Log in: This indicates that user is accessing the app less frequently which is a sign for losing interest, and potential churn.
  - ❌ Explore Delete Account or Deactivate Account section: The user is requesting explored delete account or deactivate account on platform. This is a high potential that user is looking to go away from the platform.

📧 Campaigns

Number	Type of User	Campaign Name	Goal of Campaign	Pitch and Content	Channel	Offer	Frequency & Timing	Success Metrics	Other Metrics to track
1	Users who have not signed up since last 30 days and upvoted any product. They may have lost interest, relevance, or need for the app	Rediscover Product Hunt: Rekindling Trust & Relevance	To re-engage and re-activate users who have stopped using product hunt for more than 30 days by showing them value, benefits of the PH.	The pitch is about inviting users and highlight important features, personalized recommendation, and famous product that started with PH launch. It will be email campaign involving multiple emails that will coach users about Product Hunt.	Email, In-App	Free Access to Exclusive Product Hunt Newsletter	Weekly email for a month	Number of users who open the app and upvote at least one product within the campaign duration	Email open rate Unsubscribe rate Conversion rate
2	To win back and retain users who stopped using PH because of bot upvotes	Authenticity Assured: Product Hunt's Bot-Free Assurance	To re-engage and re-activate users who have stopped using product hunt due to some founders malpractices with bot upvotes and lost trust in PH	The pitch is about ensuring users that authenticity and genuineness matters at Product Hunt. PH team has taken care of bot upvotes and founders using such malpractices, and penalized them. Trust product hunt and welcome you to launch your product.	Email, In-App	30 minute 1-on-1 mentorship to launch your next product on PH	Monthly	Number of users who open the app and upvote at least one product within the campaign duration	Email open rate Unsubscribe rate Conversion rate Number of products relaunching on PH
3	Users who are at risk of churn due to bad customer support	Launch Confidence: Elevating Customer Support on Product Hunt	To re-engage and re-activate users who had bad experience with customer support especially during product launch period	The pitch is about ensuring users about enhanced customer support at PH. Making sure that your feedback has been heard and we introduced dedicated customer support for product launch teams during launch period	Email, In-App	Dedicated Customer support for PH launch	Monthly	Number of users who open the app and upvote at least one product within the campaign duration	Email open rate Unsubscribe rate Conversion rate No of people reached out to customer support Increase in engagement on PH
4	Users who are at risk due to Spamming	Tailored Connections: Your Preferred Product Hunt Experience	To re-engage and re-activate users who had bad experience with product hunt excessive communication, educate them to update their preference of emails	The pitch is about ensuring users that PH cares about their space and their communication preferences. Educating them to revisit their communication preference	Email, In-App	10 kitty points to complete the action item	Monthly	Number of users who updated the communication preferences	Email open rate Unsubscribe rate Conversion rate Upadates communication preferences User Feedback
5	Users who discovered low quality products on PH and dissatisfied with PH	Ensuring Quality Finds on Product Hunt	To re-engage or re-activate users who are at risk of churn due to low quality product finds on PH and give them the assurity that PH is working hard on making sure of the products with high quality	The pitch is about ensuring users that PH cares about the quality of product launching on its platform and PH is moderating the products launching on PH. Highlight famous products such as stripe who started their journey with PH. It will be email series	Email	Exclusive access to PH Newsletter and 50 kitty points	Monthly	Increased engagement on the platform during the campaign	Email open rate Unsubscribe rate Conversion rate